About

Ms. Trisha Mirchandani is a faculty member in the BBA program with over four years of teaching experience in Marketing and Statistics. She combines strong academic orientation with practical insight into management education, focusing on developing analytical and industry-relevant skills among students. She teaches core marketing subjects and statistical analysis, enabling learners to apply data-driven decision-making in real-world business contexts. Ms. Mirchandani has published research papers in reputed academic journals and actively engages in scholarly activities. She is an active member of the Indian Society for Training and Development and has expertise in SPSS and PLS-SEM.

Names of previous Academic Affiliations: 
1.    B.K. School of Management & Professional Studies (Department of Public Policy & Governance)
2.    B.K. School of Management & Professional Studies (Department of Maritime Management)
 

Subjects Taught:

 1.    Integrated Marketing Management 
2.    Marketing Management
3.    Sales and Distribution Management  
4.    Statistics 
5.    Operation Management 

Publications:
•    Research Papers:
Joshi, T., & Trisha Mirchandani. (2024). The impact of digital literacy on financial decision making among Gujarat citizens. IJMPR - International Journal of Management, Public Policy and Research.  https://doi.org/10.55829/ijmpr.v3i3.237

Mirchandani, T., & Dr. N.D. Shah . (2025). Impact of Online Recommendation on Purchase Behaviour of Green Apparel on Gen z in Ahmedabad. International Journal of Management, Economics and Commerce. https://www.ijmec.org.in/index.php/ijmec/article/download/131/80

Mirchandani, T., & Dr. N.D. Shah . (2026). Neuromarketing and CTA Design in E-Commerce: Consumer Responses and Ethical Insights – A Systematic Literature. International Journal of Management, Economics and Commerce. https://ijmec.org.in/index.php/ijmec/article/download/140/88

Mirchandani, T., & Komal Vithlani. (2024). Evaluating the psychological effects of vehicular honking on individuals . IJMPR - International Journal of Management, Public Policy and Research . https://ijmpr.org/index.php/IJMPR/article/download/157/102/230

Achievements, Awards & Honours: 
1.    Published research in the Gujarat based Newspaper (Divya Bhaskar).
2.    Awarded with the certificate for successfully conducting a campus placement drive, resulting in multiple student placements in 2025.
3.    Invited as a Speaker in Indian Society Training and Development to Speak on Sustainability or spin? Understanding the Green Washing Behaviour.
4.    Invited as a Speaker in Indian Society Training and Development to Speak on Sleep Deprivation: Health consequences and Societal Impact.
5.    Acted as the Alumni magazine editors.
6.    Published a column in the placement brochure as a faculty placement coordinator.
7.    Certified GSET (Management) in Nov. 2023.
8.    Acted as Session Chair in International Youth Symposium.
9.    Mentored More Than 72 Students for Summer Internship Project of MBA in Event Management students.
10.    Guided More Than 102 Students from Various MBA Streams for Grand Project and Special Studies Project.
11.    Awarded Scholarship for exemplary performance during graduation
12.    Participated in the PIMR International Conference, and awarded certificate of appreciation.